Historically PCS has targeted large organisations which require high volume lithographic print runs of 5,000 cards to multi-millions.
Changes in customer demand for smaller, more frequent and more personalised orders inspired the company to expand into digital printing in 2017.
The investment in a new digital production facility saw a 23% increase in the volumes of digital work in its first 12 months and inspired PCS to set its sights trying to secure a lucrative card contract.
Adam Unsworth, Managing Director, explained: “Our new digital press allowed us to manufacture personalised cards in large sheets with variable data on the front and back, and with a magnetic stripe. These could be laminated and punched to individual cards all in one process. But there was no way of encoding the magnetic stripe during that process. The only feasible solution was to order the cards and then send them through an encoding machine which would be a staggering workload, prone to error, and make the contract unviable commercially.”